In a step towards the future, we announced a new era for our house at "Layali Diriyah," introducing our innovative vision for luxury home gifts tailored to the refined tastes of our esteemed clientele.

This event signified the beginning of a new chapter for our brand, as we unveiled our forward-thinking vision for the future at "Layali Diriyah." We presented an exquisite range of luxury home gifts, designed not only to serve as decorative pieces but also as functional works of art. Each item in this collection was carefully crafted to meet the discerning tastes of our clients, combining elegance, innovation, and practicality. This wasn’t merely a product launch; it was a statement of our commitment to redefining luxury and offering unique, timeless pieces that resonate with the contemporary aesthetic while remaining rooted in tradition. At "Layali Diriyah," we sought to create a complete experience for our audience, blending luxury with distinction in every detail. We are confident that our new era will bring forth sustainable creations that will endure for generations to come.

During the gift-giving season at the end of Ramadan, we hosted a pop-up shop named "Vanda," inspired by spring blossoms, where we presented a special collection and collaborations with luxury local brands, alongside a client gathering at the "B Lounge" in a truly unforgettable atmosphere.

As Ramadan came to a close and the season of gift-giving approached, we introduced "Vanda," a pop-up shop inspired by the vibrant blossoms of spring, symbolising renewal and beauty. At this pop-up, we presented an exclusive collection of jewellery, crafted in collaboration with high-end local brands, offering a curated selection of luxurious gifts. But this event was not solely about shopping; it was also an immersive experience for our loyal clients. We organised a private gathering at the "B Lounge," where our clients enjoyed a refined dinner in an unforgettable, serene atmosphere. The event was designed to strengthen our relationship with our customers, adding a personal and luxurious touch to their overall experience with our brand.

In the year 850, Diriyah was founded, and to honour this historic date, we launched a special campaign that showcased bespoke creations celebrating the joyful spirit of Diriyah, available exclusively at our pop-up.

To commemorate the founding of Diriyah in 850, we embarked on a special campaign designed to celebrate the rich history and vibrant spirit of this beloved city. Our bespoke creations were meticulously crafted to reflect the joyous and festive aspects of Diriyah, with each piece telling a story rooted in its heritage. These exclusive pieces were showcased at our pop-up shop, providing a rare opportunity for jewellery lovers to acquire limited-edition creations that encapsulated the essence of Diriyah. The campaign was a resounding success, attracting considerable attention from those who admired the unique fusion of tradition and modern artistry in our designs.

"Natural Wonder" is our tribute to the beauty of stones. At the "Saudi Jewellery Show," we showcased the raw beauty of the natural stones we use in our creations, as if freshly mined.

Nature has always been a powerful influence on our designs, and this is especially true in our "Natural Wonder" collection. At the Saudi Jewellery Show, we aimed to bring the beauty of raw gemstones to the forefront, showcasing the unpolished, organic allure of the stones we incorporate into our pieces. Each piece in the collection was designed to look as though the stone had just been unearthed from the mine, preserving its natural texture and form. This collection was a celebration of the earth’s raw beauty, and it resonated deeply with jewellery enthusiasts who appreciate the unique character of unrefined stones.

Our deep connection with Arabian horses inspired us to create a special edition collection, which we unveiled at a stunning stud farm in Diriyah.

Arabian horses have always been an integral part of our heritage, and it was only natural for us to draw inspiration from them for a unique collection that pays homage to this majestic creature. We launched this special edition at a luxurious stud farm in Diriyah, where the grace and elegance of the horses served as the perfect backdrop for our designs. Each piece was crafted to capture the movement, strength, and beauty of the Arabian horse, with intricate details that reflect the animal’s power and spirit. The setting of Diriyah was deliberately chosen to emphasise the historical and cultural connection between Saudi Arabia and the Arabian horse, making the event not just a product launch but a celebration of a shared legacy.

With the launch of our "Urban" collection, we designed a booth filled with industrial elements from a jeweller's perspective, showcasing our latest creations in a captivating and unique way.

The introduction of our "Urban" collection marked a significant shift in our design approach, inspired by the modern industrial environment and its rugged, architectural elements. At this event, we created an innovative booth that reflected the urban, industrial theme, incorporating metal structures and geometric lines to highlight the sharp, sleek nature of our designs. The pieces were more than just jewellery; they were a representation of strength, modernity, and progress. We carefully curated the display to captivate onlookers, using bold colours and intricate details to draw attention and showcase the beauty of each piece in a striking, unconventional manner. The collection was met with resounding success, as attendees were impressed by the originality and distinctiveness of the designs.

In line with our beloved nation's vision, we introduced a jewellery card called "Winter Tale" at one of the most prestigious events, "Almurabba," showcasing our top-selling creations.

As part of our commitment to crafting designs that reflect the Kingdom’s ambitious vision, we launched the “Winter Tale” jewellery card collection, inspired by the beauty of winter and its natural elements. This collection was unveiled at “Almurabba,” one of the most prestigious events we’ve had the pleasure of participating in, offering us the perfect stage to present our best-selling creations. Each piece in the “Winter Tale” collection was carefully crafted to tell a unique story, embodying the enchantment of the cold season and the elegance of nature. The event provided a fantastic opportunity to engage with our loyal clientele and receive valuable feedback on our artistic innovations.

Behind every creation is a well-thought-out design process that takes place at "Atelier 101." To share this creative journey, we hosted a small workshop during "Saudi Design Week" at the King Abdulaziz Centre for National Dialogue, demonstrating how we craft timeless creations.

We have always believed that the key to success lies in the details, which is why we established "Atelier 101," our dedicated workshop where every piece is designed from scratch. In this atelier, every element is meticulously studied, from the materials used to the precise way gemstones are set. At "Saudi Design Week," we wanted to offer the public a glimpse into this crucial part of our process, so we organised a small workshop that allowed visitors to observe the creative journey behind the scenes. During the workshop, we showcased the techniques we use to ensure that each piece of jewellery is not only beautiful but also timeless, designed to last for generations.

At our second anniversary celebration at the "Jewellery Salon," we proudly unveiled our future plans and designs, showcasing pieces we confidently believe are "unlike anything else."

This anniversary was a special occasion where we didn’t simply showcase our jewellery but also proudly presented our strategic vision for the years ahead. We offered attendees a glimpse into the future we aspire to, unveiling new designs inspired by Saudi Arabia’s rich heritage and infused with modern innovation. These designs were not just jewellery; they were carefully crafted stories that reflect the spirit and individuality of each piece. During this event, we felt immense pride in what we had achieved in just two years, and it served as the driving force for us to continue creating jewellery that we can truly claim is "unlike anything else."

At "Saudi Design Week 2017," held at the King Abdullah Petroleum Studies and Research Centre, we introduced our second collection, inspired by the modernity of our nation, showcasing the scientific techniques we employ in our artistic jewellery collections.

During "Saudi Design Week 2017," we aimed to explore new dimensions in jewellery design, drawing inspiration from the spirit of modernity and progress that defines Saudi Arabia. Our second collection was a bold attempt to merge technology and innovation with artisanal craftsmanship in jewellery making, with each piece embodying the balance between tradition and modernity. We employed cutting-edge scientific techniques such as laser precision and 3D technology to craft artistic pieces that balanced simplicity with complexity. This event wasn’t just about unveiling new designs, but also about shedding light on the creative process behind every piece, where science and art meet in perfect harmony.

A year of success later, our second participation came at the "Jewellery Salon" in Al Faisaliah, where we introduced exclusive limited edition pieces adorned with diamonds and rubies, continuing our success story.

A year filled with achievements and milestones brought us back to the Jewellery Salon, this time with a deeper vision and broader experience. On this occasion, we presented an exclusive limited edition collection, designed to embody ultimate luxury, featuring only the finest diamonds and rubies. Our biggest challenge was to exceed expectations by introducing something that not only exuded grandeur but also added an unforgettable touch of opulence and elegance. Each piece in this new collection was crafted with a unique flair, showcasing the creative spirit of our house. The event was met with immense enthusiasm and high attendance from fine jewellery enthusiasts, affirming that this success was no coincidence but the result of dedicated work and a constant pursuit of excellence for our clients.

This event marked our first public appearance, where we introduced our signature “Aldebaran Collection” at the “Jewellery Salon” in Al Faisaliah, Riyadh.

This event was a pivotal moment in our brand's journey, where we laid the foundation for the future of our house in the world of luxury jewellery. We chose the Jewellery Salon as the platform to unveil our distinguished “Aldebaran Collection,” a line characterised by designs inspired by celestial elements and stars, merging traditional craftsmanship with modern innovation. The display table, made from the finest materials such as luxurious velvet and gilded wood, was a reflection of the elegance and sophistication of the pieces exhibited. This was not just an event to showcase our jewellery; it was an opportunity to connect with our audience and demonstrate our passion for detail and excellence in every piece. The event received overwhelming positive feedback, establishing a strong start for our journey.